Joyoung

九阳

Joyoung, founded in 1994, is a prominent brand in the small home appliances industry. It is a modern enterprise dedicated to the research, development, production, and sales of healthy diet appliances. The company has achieved technological innovations, such as hands-free blender, hands-free soy milk maker, and non-coated steam rice cooker, continuously expanding its presence in the field of healthy diet appliances. Its main product range includes soy milk makers, noodle makers, juicers, electric pressure cookers, induction cookers, and food processors.

In 1994, Joyoung invented the first soy milk maker, bringing the convenience of soy milk to countless households. Over the past 27 years, Joyoung has adhered to its core DNA of health and innovation and has gone through three decades of development:

The first decade (1994-2004) focused on inventing the soy milk maker and popularizing it in households.

The second decade (2004-2014) expanded from soy milk makers to a diverse range of kitchen small appliances, becoming a leader in the industry.

The third decade (2014-present) saw Joyoung grow into a leading brand in quality small home appliances.

In recent years, Joyoung has vigorously promoted original innovations and created products tailored to different consumer demands. Upgraded and original products like hands-free blenders, hands-free soy milk makers, and non-coated steam rice cookers provide people pursuing a quality lifestyle with ultimate, convenient, and enjoyable ways of living.

Joyoung actively pushes for brand rejuvenation and the creation of a “Trendy Kitchen” to appeal to the younger generation. Targeting Generation Z, Joyoung has launched trendy small home appliances in collaboration with popular IPs such as LINE FRIENDS, Doraemon, HELLO KITTY, and Coca-Cola. Innovating marketing strategies and seizing opportunities in live streaming and short videos, Joyoung has gained favor among young people and made “cooking at home” fun and entertaining.

Joyoung is committed to fulfilling its social responsibilities. Over the past decade, it has established 1,084 Joyoung public kitchens across 27 provinces and regions in China, benefiting over 2.6 million people. In 2020, the “Zhejiang Joyoung Public Welfare Foundation” was established to start a new chapter in Joyoung’s public welfare initiatives.

Looking to the future, Joyoung is fully embracing digital transformation, placing the user at the center and focusing on meeting their needs. It emphasizes both product and channel strategies, aiming to become a leading brand in quality small home appliances and achieve high-quality development.

Best-selling Products from the Joyoung Brand：