GRACE
洁丽雅 Founded in 1986, GRACE Group is a well-known comprehensive home textile enterprise that integrates spinning, dyeing and finishing, weaving, marketing, and logistics. The company’s core business revolves around towel products and has diversified into other categories such as underwear, socks, and household items.
Originally known as Zhejiang GRACE Towel Co., Ltd., the company’s headquarters is located in Zhuji, Zhejiang province, a city known for its beautiful scenery and rich history, including being the hometown of the legendary beauty Xi Shi.
With over 30 years of entrepreneurship and innovation, GRACE Group has established production and research bases in Zhejiang, Xinjiang, and Hubei, with total assets exceeding 4 billion yuan and over 6,800 employees. It has grown into a comprehensive home textile enterprise with a focus on towel products and a wide range of offerings in underwear, socks, and household items.
The company’s core strategic principles revolve around “strong quality, strong brand.” From its inception, the founder of GRACE Group established a nine-character business policy of “emphasizing quality, integrity, and creating a brand,” with a focus on moral values and the vision of using the best cotton to create the best products. The company aspires to become the leading brand in China’s home textile industry and achieve international recognition.
GRACE Group was among the first in the industry to obtain certifications for “quality management system,” “environmental management system,” and “occupational health and safety management system” in 1998. It also received the “China Environmental Labeling Product” certification in 2004. The company adopted advanced management systems such as “Oeko-Tex Standard 100,” “CNAS 17025,” and “White List Ecological Textiles.” Additionally, the company implemented the “Excellence Performance Management Model” in 2008 and successfully promoted a full-staff quality management model in ethnic minority areas and a “Manufacturing + Internet” technology-based quality control model.
GRACE Group’s achievements are demonstrated in several aspects. First, it has cultivated a unique corporate culture to pursue excellence. Second, it has achieved rapid development guided by strategic planning. Third, it established advanced research and testing platforms to promote green development in the towel industry. Fourth, the company has successfully built its brand position in the market. Finally, it has established a multi-channel sales system, including supermarkets, group purchases, and e-commerce, to meet diverse market demands.
The company actively responds to the call of the Chinese government’s “Industrial Assistance to Xinjiang” and “Pairing Assistance to Xinjiang” initiatives. It has made significant contributions to the development of the textile and clothing industry in Xinjiang, promoting employment, targeted poverty alleviation, integration of the military and local economies, and regional development in southern China.
GRACE Group aligns itself with national strategies such as the “Belt and Road Initiative,” “Quality Power,” and “Brand Power.” It strives to transform “Made in China” to “Created in China,” “China Speed” to “China Quality,” and “Chinese Products” to “Chinese Brands.” With a focus on brand economy and eco-friendly development, the company is dedicated to leading a new lifestyle and aims to become a century-old classic enterprise and reach the pinnacle of world brands.
Best-selling Products from the GRACE Brand：
