BEYOND

博洋家纺 Founded in 1995, affiliated with Ningbo BEYOND Holdings Group, the company is one of the earlier proponents of the concept of home textiles and specializes in the production and sales of household textile products. It now offers a unique and diverse range of product styles, including timeless, colorful, elegant, minimalist, luxurious, wedding-themed, and art-crossover styles. The company has flagship product series such as Yutian Silk, Pure Silk, Clean and Quiet Goose Down, and Ultra-Soft Brushed Fabric.

Ningbo BEYOND Holdings Group Co., Ltd. is a large comprehensive group that integrates brand retail, industrial investment, capital operation, and holds more than 30 subsidiary companies. It currently has nearly 6000 employees and assets worth several billion yuan. The group is involved in the home textile and clothing industries, as well as real estate, tourism, finance, and industrial investment.

Formerly known as Yongfeng Cloth Factory, Ningbo BEYOND Holdings Group was established in 1958 and underwent restructuring as a demonstration enterprise in the early 1990s during the reform of the textile industry, becoming Boyang Group. In 1994, BEYOND Holdings Group introduced the concept of “home textiles” in China and entered the market with its own brand. This move also influenced the China Textile Industry Association to adopt the industry name “home textiles” in 1995. In 2009, with the rise of e-commerce, BEYOND vigorously promoted its e-commerce business and incorporated non-traditional distribution channels into its long-term development strategy. After 7 years of development, the company has opened over a hundred brand online retail stores on various major comprehensive B2C platforms, as well as self-operated B2C and C2C platforms.

BEYOND’s Brands: Home textiles and apparel have always been the core industries of BEYOND Holdings Group, and brand management is a major strategic focus for the group’s development. The Home Textiles Group operates different brands with distinct positioning, including BEYOND Home Textile, BEYOND Home, Ivy, Mianduo, BEYOND Baby, Xibunuo, and BEYOND1958. The Apparel Group manages and operates several self-owned brands, such as Tang Lion, Evers, GUKOO, Demna, Shequ, and YSO.

Best-selling Products from the BEYOND Brand：