MENDALE
梦洁家纺 Formerly known as the Xiang Province Cotton Mill established in 1954, the company specializes in the design, manufacturing, and sales of home textile products, providing high-quality home living services. In 2010, it was listed on the Shenzhen Stock Exchange. The brand is positioned with a rich variety of product styles and distinctive characteristics, and it owns influential brands such as MENDALE, MENDALE Baby, MENDALE Mattress, Plain Aesthetics, Mei, and Mi.
Hunan MENDALE Home Textile Co., Ltd. was founded in 1956 and listed on the A-share market in 2010. The “MENDALE” brand was established in 1990.
For over half a century, MENDALE has focused on realizing the premium home dreams of people worldwide. With the goal of “Love in the Family,” and based on the principles of “Character First” and “Servant Leadership,” the team practices the work philosophy of “Putting Customers First.” This philosophy covers product research and development, marketing network, service system, management activities, and brand building.
In terms of brand strategy, MENDALE adopts a pragmatic approach and has created brands such as “MENDALE,” “Mei,” “MENDALE Baby,” “MENDALE Mattress,” “Mi,” and “Plain Aesthetics.” It stands out in the market with a rich variety of product styles and distinctive brand positioning. In recent years, MENDALE acquired SICHOUGmbh (silk) company in Germany and acts as an agent for nine large international home furnishing brands overseas, including Somma, Kauffmann, Hnman, Venini, Billerbeck, and Drahoma. It has expanded its range of home furnishing products to meet diverse market demands, establishing itself as a benchmark in the home textile industry.
With large research and development centers and resources established in international trendsetting cities like Paris, Milan, Beijing, and Shanghai, MENDALE stays at the forefront of global home textile trends. It brings together the wisdom of multiple international design masters and elites to focus on fabric and pattern research, infusing each product with unique and artistic significance.
MENDALE deeply understands the desires and love of every family member for their home. With distinctive and diverse product styles, it extends the quality connotations of home living. With multiple production bases worldwide, MENDALE carefully selects from over a thousand raw materials, aiming to imbue each product with exclusive charm and value, and to create a high-quality home living and healthy sleep experience for families who cherish their homes.