Auspice

安贝

Auspice is a brand with certain influence in the fields of pet food and maternal and infant products. The following is the relevant introduction of Auspice companies in different fields:

Auspice (Beijing) Pet Food Co., Ltd.

The company was established in 1999 and is an international high-tech enterprise integrating scientific research, production, training, service and trade, dedicated to the publicity and popularization of pet nutrition and health care theories.

Brand advantages are as follows:

Top international R & D team of pet nutrition food: The technical department is composed of personnel with a postgraduate degree or above in the background of animal nutrition, led by animal nutrition professors and doctors from China Agricultural University, with strong technical strength.

Rich scientific research achievements: Published many papers, edited and participated in the compilation of many works, translated the 2006 version of “NRC Nutrient Requirements of Dogs and Cats” by NRC, and conducted research on the needs of dogs and cats for protein and energy, as well as the palatability of dog and cat food.

Internationally leading production capacity: It has an internationally leading fully automatic and intelligent extrusion production line for full-price compound feed for dogs and cats, strictly monitors the production links to ensure that each inspection point meets the standards, and has an annual output of 50,000 tons of pet food. It truly achieves a high starting point, high standards, and high energy efficiency, leading industry standards.

Establishing industry standards: The product standards refer to the latest standards of the National Research Council (NRC) and the American Feed Control Officials (AAFCO), combined with the characteristics and taste preferences of Chinese pets, to design products with good taste, comprehensive nutrition and significant effects, which can meet the health needs of pets under different circumstances.

Its Auspice dog food brand, specially developed by animal nutritionists and veterinary experts from China Agricultural University, has a nationally recognized production license and is the first professional manufacturer of pet nutrition in China. This brand has won many honors, such as winning the “Most Popular Brand Award” in the China Pet Industry Brand Selection Ceremony in 2010; becoming a global business alliance partner of the corporate member unit of the American International Pet Association in 2013; winning the “Top Ten Pet Industry Brand Award of the Year” of the China Pet Industry Alliance in 2015; winning the “2015-2016 Most Popular Health Care Product Brand Award” at the “Tribute to Ten Years” Pet Industry Annual Ceremony of the Asia Pet Show in 2016; and winning the “Concentric Peer Award” at the 10th East-West Small Animal Veterinarian Conference and the 2nd East-West Pet Grooming Conference in 2018.

Auspice Children’s Clothing (Brand under Happy Castle Development Co., Ltd.)

Auspiceer is an important brand under Happy Castle Development Co., Ltd., and its products cover many aspects of maternal, infant and child clothing and supplies.

Brand advantages include:

Group advantage: The Happy Castle Group has five subsidiaries including brand operation, fabric weaving, clothing production, color research and marketing training, working together to improve market competitiveness.

Product advantage: The company has a professional designer team, cooperating with the color research center, fabric weaving company and clothing manufacturing company under the group. Its clothing and supplies not only have fashionable and novel designs and diverse styles, but also ensure the healthy and safe characteristics of the products in terms of production and material selection.

New Zealand Auspice (Newzealand Auspice Health Foods Limited)

Headquartered in New Zealand, it is a well-known professional health nutrition product company in New Zealand, integrating the R & D, production and sales of health foods. Its products are distributed in New Zealand, China and other countries around the world.

The company has been committed to the research of human health nutrition and continuously develops health nutrition foods suitable for the nutritional needs of different groups of people. Relying on the unique raw material and technical advantages and through the joint efforts of the company and partners around the world, it is playing an increasingly important brand influence in the maternal, infant and child nutrition product industry. Its corporate spirit is “Self-improvement without end, and continuous growth”; its corporate vision is to leverage technical advantages and strive to become a leading brand in the maternal, infant and child nutrition product industry; its corporate philosophy is to serve the cause of maternal, infant and child nutrition and health, create world-class nutrition and health products, and create more happy families; its brand positioning is the leader of personalized formula maternal, infant and child nutrition products; its product positioning is personalized nutrition formula and the best choice of more considerate nutritional supplements.

Yiwu Auspice Maternal and Infant Products Co., Ltd.

This is a professional manufacturer of baby waist stools. The company currently has a standard factory building of over 3,000 square meters and more than 100 employees. It can produce 50,000 waist stools per month, with an annual output value of over 30 million yuan. It holds trademarks such as “Jelly Baby”, “AmySheng” and “jerrybaby”, and has a certain reputation in the industry. Among them, the “jerrybaby” brand waist stool ranks among the top three in sales volume on Taobao, and is the leader in the baby waist stool industry in China. The company adheres to the business philosophy of “Specialization leads to better performance”. According to the situation that customers mainly have small scattered orders, it has launched a model mainly based on spot supply and supplemented by order production. Each main style has a large amount of spot goods available at any time, facilitating customer orders and ensuring fast delivery. In 2015, it successfully signed the SpongeBob brand and became the only enterprise in the Chinese waist stool industry to obtain the formal authorization of the SpongeBob brand. Since 2014, it has begun to layout the Chinese physical market and is committed to establishing sales networks in various cities across China.

Best-selling Products from the Auspice Brand：