DEARDEAL

萌宠出动

DEARDEAL is an innovative pet food brand in China and the flagship brand of Fujian Chong Ai Group. DEARDEAL was launched in May 2020. Initially, it entered the pet industry as a nutrition brand and is currently focusing on the layout of the functional food field. Besides having standardized packaged retail products, DEARDEAL has also specially developed a fully customized pet nutrition mini-program. The main mode of the mini-program is based on big data algorithms, guiding users to customize pet nutrition products through subscription.

DEARDEAL advocates using food supplements instead of treatment, making nutrition simple, daily, food-like and functionalizing food. The brand targets the younger generation of pet owners. Centering on the positioning of “Super Pet Food”, it has launched a diversified product matrix including single-item nutrition series, functional snack series, and rare meat series in three directions: main food, snacks and nutrition products.

DEARDEAL not only sells pet products, but also represents a new way of “Scientific, Light and New Pet Care”; through professionalism and creativity, it gives pets a healthy and nutritious life, draws inspiration from nature, restores the original function of raw materials and returns to purity.